The Basics of Digital Signage By Graham Gallagher

Every company needs to announce their services, it is primary for businesses to act and win contracts, so that the employees are compensated and share holders rewarded, marketing your services in an inexpensive way is important to reaching these goals.Now with the digital age, it is likely for businesses to advertise anywhere, some advertise on the beach! Digital signage is appearing every where, airports, subways and local stores.Digital signage is an affordable way to get your marketing communication across to potency customers, no matter if you are a huge multi-national firm or a localised shop, there is an cheap option for you.The basic equipment required for any digital signage statement is an LCD television, computer, media content creation software and depending on the location an LCD enclosure. Most signage solutions are housed in a restrictive enclosures, this allows them to be left unattended in remote locations.So what is needed for a basis signage solution.Computer - any PC can be used for digital signage, but it must have a fast processor; the hardware also needs wireless or wired internet access for updating media content remotely.LCD television - this depends on the application and vary form 26" up to 60". You could arrange 9 TV's together to cover a building and create a video wall, depending on how much you have to spend on the project.Digital Signage Software - this is the software that creates the media that plays on the machine, spreading your marketing message to buyers. The content is created and then uploaded via the internet or wireless connexion to the computer and updated remotely. This reduces costs dramatically.LCD TV enclosures - these are used if the signage is sited outdoors. The units can protect the digital signage component from sun, theft, sleet and rain. Some companies give away complimentary media creation software with every LCD enclosure bought.LCD enclosures for digital signage, protect the essential components to IP66 (water jet wash down) or NEMA 4X.Computer Security & Solutions manufacture LCD enclosures for digital signage protection and their full range of products can be seen at PC enclosures -direct.comArticle Source: http://EzineArticles.com/?expert=Graham_Gallagher