How to Write Ads For Your Small Business By Cara McCarron

The small business owner is an interesting animal. They are dedicated. They are passionate. And it is for these reasons that they should probably leave their ad writing to professionals who know what they're doing.The problem is that the whole point of writing and placing ads for your business is to attract more business, increase sales and increase profits. The people who are reading your ads, your prospective customers, are just like you. Their first and foremost consideration in life is themselves. They want to know how their life is going to improve by using your product or service. So when the dedicated, passionate small business owner writes his or her ads and fills them with "I's" and "We's" the prospective customer is immediately disconnected and moves on to something else.Lesson number one is: Nobody cares about you. Just because you feel a certain way about your business doesn't mean everyone else is going to feel the same way. Have you ever been in a conversation with someone who only talks about themselves? Did you find it fascinating and hang on every word? Or did you think, "Wow, what a self-centered putz?"If you learn to write your ads so that your prospects can see the benefits they'll get from buying from you, they will be engaged in your message and will stay with you. Otherwise, it's just a bunch of white noise. If you can keep in mind that benefits are what get people to buy, you'll be well on your way. And I'm not talking about features either. They don't buy the car because it goes fast. They buy it because of the feeling they get from going fast. A good tip is to list all of the features of your product or service, then come up with a benefit for each feature.There are many other facets to truly successful ad writing. But if you can always keep in mind the 'benefits sell prospects' rule, you'll be well on your way to creating more successful ads. And by successful I mean an ad that actually increases your sales. Give it a try, and see how it works for you.If you're interested in creating ads and marketing strategies that will always get results, go take a look here: http://balanceadvertisingsolutions.com We specialize in small business, and use freelancers for all our services so you can market your business properly without going broke. http://balanceadvertisingsolutions.comArticle Source: http://EzineArticles.com/?expert=Cara_McCarron